U.S.-based luxury hospitality group Nikki Beach plans to launch a resort property in Montenegro’s Budva, the company has said.
The Nikki Beach Resort & Spa Montenegro will be part of a luxury private villa development overlooking a marina and the historical old town of Budva, Nikki Beach said in a blog post published on its website. The property will house 150 rooms and suites, 20 luxury villas, three individual private beaches, a jetty, five restaurants, a spa and gym. The brand’s beach club concept, Nikki Beach, will also be integrated into the resort. As the most lively resort and party destination in Montenegro, Budva attracts sophisticated travelers and the super luxury yachting community. Budva is a beloved year round destination known for its crystal waters, breathtaking mountains and amazing food and wine.
“Our current pipeline and its imminent growth is a clear indication that the market is truly craving our experiential lifestyle concept,” says Alexander Schneider, newly appointed President of the Global Nikki Beach Hotel Division. “Hotel owners and investors are looking for sustainable partnerships that are capable of introducing meaningful and wholesome brands, which provide the true potential of making a difference in a currently opaque hospitality environment. The brand standards of a hotel management company need to translate into a tangible experience for the guest, which creates excitement, loyalty, and measurable returns.”